Ogilvy Africa Ghana

About

Global Lineage Ogilvy traces its roots to a British advertising, marketing, and public relations agency, founded in London in 1850, becoming Ogilvy & Mather in 1964 after merging with a New York agency founded in 1948 by David Ogilvy. Ogilvy is part of the WPP Group global agency network (one of the "Big Four" global advertising holding companies alongside Omnicom and Publicis/IPG). Industry experts refer to it as the "Agency of Giants." Ghana Operations Ogilvy's Ghana operation came through a 2011 joint venture structure: WPP and Scangroup (one of Africa's leading marketing services groups, in which WPP also holds a minority stake) established two advertising firms in Ghana as joint ventures with a local partner. Ogilvy Ghana Limited took over the existing operations of Ogilvy Africa Media Limited, which was previously majority-owned by Reginald Laryea, who was appointed Chairman of Ogilvy Ghana Limited and retained a minority stake. Regional Structure Ogilvy Africa Ghana operates as a subsidiary of Ogilvy Africa, the largest network agency on the continent, covering 39 countries with a team of roughly 900 people across Central, East, and West Africa, headquartered in Nairobi, Kenya. Their operating model is called "One Ogilvy," which allows clients to cut through the complexity of agency structures and create seamless omni-channel experiences across touchpoints. Services Full spectrum of marketing domains: advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, and PR & Influence Positioning One description frames Ogilvy Africa Ghana as the leading marketing communication agency in Ghana, comprising several sub-agencies or departments working together, sitting in a comfortable space between being corporate and artistic.

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