Insightly Podcast
Long-form audio and video episodes dedicated to the most pressing topics, issues, and trends shaping marketing in Ghana. Each episode goes beyond surface-level observation, bringing practitioners, creatives, and industry leaders into conversation about what is actually happening in the market.
Building a Brand on a Budget: Lessons from Ghanaian SMEs
Three founders of fast-growing Ghanaian SMEs join the show to discuss how they built recognisable brands with limited marketing budgets. From WhatsApp marketing to guerrilla outdoor, the conversation reveals that
Inside Ghana's Creator Economy
We explore the booming creator economy in Ghana — who is making money, how they're doing it, and what brands need to understand before partnering with local influencers.
Marketing to Gen Z in West Africa
Gen Z consumers in Ghana and Nigeria are reshaping what effective brand communication looks like. They are mobile-native, highly sceptical of traditional advertising, and intensely loyal to brands that reflect their values.
The State of Digital Advertising in Ghana — 2025 Report
We unpack Insightly's annual digital advertising report — covering total digital ad spend, the fastest-growing platforms, programmatic adoption rates, and where Ghanaian marketers are seeing the best ROI.