Intelligence for Africa's Marketing Industry

Stay ahead with the latest insights, data, and stories shaping Africa's marketing landscape. Built for the industry, by the industry.

Subscribe to our newsletter Check out our annual report

Listen

Featured Episode

All Episodes

Episode 1

Episode 1: TV, Digital or AI? Where Is Ghana's Advertising Industry Headed?

2 August 2026

Listen Now

Editorial

Latest from the Blog

View All

Featured

Why "Good Enough" Beats "The Best" in the Ghanaian Market

History offers plenty of examples where the most visible option wasn't necessarily the best option - and we know this. The most popular restaurant in a city isn't always the one serving the best food. The bestselling book isn't always the best-written book. The most-streamed song isn't always the most talented performance. This paradox creates an interesting challenge for smaller brands. Many small businesses assume their biggest problem is...

•21 August 2026

View All Blogs

Latest News

View All

Breaking

Nestlé Ghana Rewards Market Women with New Nationwide Maggi Loyalty Campaign

Nestlé Ghana is reviving its “Mummies” loyalty programme, bringing together market influencers as ambassadors for its renewed engagement with women traders.

21 September 2026

News

GTA Turns to Digital Campaign to Promote Tourism Across Ghana

21 September 2026

News

Petrosol Leverages Dealer Feedback to Enhance Customer Service

21 September 2026

View All News

Spotlight

Company Spotlight

Featured Partner

HMLND Creative Company

A team of Ghanaian creators who are passionate about showcasing contemporary representations of culture through unique and meaningful concepts and storytelling.

Visit Website