Intelligence for Africa's Marketing Industry
Stay ahead with the latest insights, data, and stories shaping Africa's marketing landscape. Built for the industry, by the industry.
Latest Podcast
Latest from the Blog
Marketing Is No Longer About Persuasion, It's About Being Chosen by Algorithms?
Sometimes I wonder how many products, businesses, or ideas I've never encountered simply because they failed an algorithmic test I didn't know existed — not because they were bad, and not because they lacked creativity, but because they weren't selected.
Jingles, Slogans, Repetition: What Actually Makes an Ad Memorable in Ghana?
21 August 2026
Do Brands Become Famous Because They're Good, Or Do We Think They're Good Because They're Famous?
21 August 2026
Latest News
2025 CBF: SMEs encouraged to prioritise strategic marketing for sustainable growth
Senior Manager at MTN Business, Benedict Bentil has encouraged Small and Medium-sized Enterprises (SMEs) to adopt deliberate and data-driven marketing strategies as a cornerstone for sustainable business growth and profitability.
MTN Ghana Wins Africa's Best Telecom Marketing Campaign at Effies
14 October 2025
Publicis Groupe Opens Accra Office, Signals West Africa Push
8 October 2025
Company Spotlight
Esquan Marketing
Strategy-led marketing for ambitious brands.
Esquan Marketing helps brands sharpen their positioning, plan smarter campaigns, and connect with audiences through practical marketing strategy and execution.
A Snapshot of Insightly 300
Featured agencies from Ghana's advertising and marketing directory.
