EXP Ghana

About

EXP is a pan-African experiential marketing agency, part of a much larger continental network, present in Ghana specifically since 1998. History Exp Agency originated in South Africa in 1982, and expanded across the continent between 1995–1999, making it one of the oldest and most established experiential marketing networks in Africa. Their country presence spans: Zambia (1996), Kenya (1996), Uganda (1997), Nigeria (1997), Tanzania (1999), and Ghana (1998), plus partner/branded operations in Mozambique, Angola, DRC, Côte d'Ivoire, Guinea Bissau, and Senegal. Across the network, they boast 19 offices in 15 African countries and describe having invested over USD 1 million into the experiential marketing category. Services - Brand activation - Event marketing - Sport sponsorships - Social marketing - Strategic consulting - Brand engagement - Content development - Mobile-first engagement solutions Positioning EXP is laser-focused on one discipline: experiential marketing / brand activation. Their pitch is "Live+Digital" consumer engagement intended to create emotional connections between consumers and brands.

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