This episode of the Insightly Podcast explores the ad tech industry, demystifying advertising technology and its application in media, particularly in Ghana. The discussion highlights the importance of data-driven strategies, the transformative role of AI and machine learning in personalized advertising, and the evolving media landscape in Africa, emphasizing the need to reach the right market for return on investment.
Guests:
Leslie Salami - Data, Advertising & Tech Expert
Kweku Bram-Larbi - Lecturer in Digital Design, Glasglow Caledonian University
Chapters:
02:40 – 03:36 — What Is Ad Tech?
03:36 – 06:42 — Are Ghanaian Brands Using Data Smartly?
06:42 – 08:43 — Why Are Ghanaian Companies Still Spending More on TV Advertising Than Digital Advertising?
08:43 – 14:03 — How Is AI Changing the Advertising Industry?
14:03 – 19:54 — Is Ghana Building the Media Right?
20:50 – 24:34 — How Powerful Is Data in Advertising?
24:34 – 27:56 — What Skills Do Professionals Need to Stand Out in Ad Tech?
28:04 – 29:54 — What Gives Ghana and Africa Hope for the Future of Digital Media?
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