In this episode, we sit down with Kofi Acheampong, CEO of Billboards Ghana, to explore how OOH is evolving in a mobile-first world — from programmatic digital billboards to data-driven site selection.
We cover the infrastructure boom in Accra and Kumasi, why brands are allocating more of their budgets to outdoor, and what the next generation of outdoor advertising will look like when 5G arrives.
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